European Cookie Policy
This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience.
In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymized tracking data to third party applications like Google Analytics. As a rule, cookies will make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the About Cookies website which offers guidance for all modern browsers.
What are Cookies Anyway?
Cookies are a kind of short term memory for the web. They are stored in your browser and enable a site to ‘remember’ little bits of information between pages or visits. They are widely used to make the web experience more personal, which is generally seen as a positive thing. However some cookies collect data across many websites, creating ‘behavioral profiles’ of people. These profiles can then be used to decide what content or adverts to show you. This use of cookies for targeting in particular is what the law was designed to highlight. By requiring websites to inform and obtain consent from visitors it aims to give web users more control over their online privacy. To find out lots more about cookies in general and the different types, take a look at Cookiepedia – the leading information resource all about cookies.
The European Commission strengthened the privacy rights of internet users in the European Economic Area (EEA) stating that all companies who operate within the EEA must now comply with the EU Directive e-Privacy Directive 2002/58/EC inclusive of the 2009 amendments, in addition to the national legislation. The amendments in the EU directive require all websites operating across the EEA to obtain consent for the use of cookies or similar tracking technology placed on computers or mobile devices by the owner of the website or any other third party.
Eastlines European Cookie Policy aims to provide you with the information about the Cookies used and the purpose of those cookies.
For further information on our privacy policies please refer to our website http://www.eastlines.co.uk
If you have any questions or concerns regarding the Cookie Policy or the Privacy Statement please contact office@eastlines.co.uk and your query will be escalated to our Privacy Officer where necessary.
What are Cookies used for?
Eastlines use cookies for a variety of reasons, including but not limited to:
- Enabling you to recall your previous preferences on a website
- Understand how you and other users are using the website and for what purpose
- Ensure you are Logged in Safely
Please note the Cookies which ensure you are logged in to our platform may contain Personal Information, including but not limited to your name and email address. These details will have been stored in line with our Data and Privacy Policy and will have been provided by you at the point of registration or at your request of amendment.
The Cookies on the Eastlines website can record when and where you saw an advertisement or service, including from a separate website or domain. They can record when and where you saw an advertisement and where you were when the Cookie was placed on your computer. They can also determine whether you clicked on to the advertisement. The Cookie can then send the information to the website or domain owner to record the data and in turn use the data to ensure you do not see the same advertisement repeatedly. The website or domain owner can then use the data or information to make conclusions about what you may be interested in.
An example of this would be after reviewing information that has been sent to a website or domain owner, a conclusion may be made that you are fan of a particular sport, a fitness enthusiast or someone with an interest in reading. This type of Cookie is referred to as a third-party advertising Cookie.
First and Third Party Cookies
To distinguish between a ‘First’ or ‘Third’ party Cookie is to identify or refer to the website or domain that placed the Cookie on your computer.
- First Party Cookie: A Cookie set by the same domain as the website that you are visiting, the URL can be found in your browser address bar
- Third Party Cookie: A Cookie set by an alternate domain than the website you are visitingWhen visiting the Eastlines website, you may be able to share content through social media websites e.g. Facebook, Twitter, LinkedIn and YouTube. You may be sent cookies from these social media websites. Eastlines do not control the settings of any Cookies that may be set from these social media websites.
Always check the third-party website Cookie Policy and/or Privacy Policy for more information about the Cookies they use and how you can manage their Cookies.
Eastlines may use a variety of Social Media option to communicate and interact with consumers.
Cookies Used on Our Website and Why
The categorisation of our Cookies is based on the International Chamber of Commerce Guide for Cookie Categories:
- Strictly Necessary Cookies will allow you to navigate the website and use essential features such as secure areas, identify you as being logged in, remember information you have entered on forms. Accepting these cookies is a condition of using the website, if your browser setting is to block the Cookies we cannot guarantee your security or predict how our website will perform during your visit.
- Performance Cookies will collect information about how you use our website such as which pages you visit and if you experience any errors. All the information we collect is done so anonymously and is only used to help us improve the performance of our website. Accepting these cookies is a condition of using the website, if your browser setting is to block the Cookies we cannot guarantee your security or predict how our website will perform during your visit.
- Functionality Cookies are used to provide services or to remember settings to improve your visit. We use functionality cookies to remember settings or preferences when you return to our website. Some of these cookies may be managed for us by third parties; we do not allow the third party to use the Cookies for any purpose other than those listed above. You can control whether these cookies are used, however preventing them may inhibit the functionality available to you on the website and may reduce the support we can offer.
- Targeting Cookies are linked to services provided by third parties, for example ‘like’ or ‘share’ buttons. These are used to recognise you have visited our website. Social Media sites may use information about your visit to target advertising to you on other websites.
- Other Forms of TrackingFlash Cookies (also known as Locally Shared Object LSO) are pieces of information that Adobe Flash might store on your computer. This is designed to save data including volume preference on audio or web-based games, it also has the capability to store information on your device. These Cookies cannot be controlled through your web browser. If you wish to restrict or block Flash Cookies you must do this on the Adobe website. Please be aware that restricting the use of Flash Cookies may affect certain features available to you on our website.
Do not Track (DNT) is a privacy preference that users can set in certain web browsers. It is a way for users to inform websites and services that they do not want information about their webpage visits collected over time and across websites or online services. If you chose to opt out through this service, we may still collect non-personal information regarding your activities on our sites and use it for non-interest based advertising purposes. We may not recognise or respond to browser initiated DNT signals.
HTTP Only Cookies are used only when transmitting a HTTP request, so that other non-HTTP technologies, e.g. JavaScript, and Application Programming Interface (API) and APIs of other websites cannot use the Cookie to manipulate your computer.For further information please contact our Data Privacy Officer at office@eastlines.co.uk.